Creating Relevance by Design

An amazing video by CLICKNL that looks at Industrial Design today. Under ten minutes, this video captures the essence of product design (and design at large) as we experience it. It also looks at the idea of “user experience” and the ideas behind good design. Well worth a watch.

The movie ‘Creating Relevance by Design’ illustrates the changing rol of design agencies from designers of ‘good products’ towards ‘creating value for their clients’. It shows the way how industrial design agencies manage to keep relevant for their clients.
Van Berlo, NPK, Fabrique, Van der Veer Designers, Spark, Philips Design, Indes and Flex have contributed to this film in co-creation sessions. 39 Dutch Design Agencies support the story of the film.

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